Balkan eCommerce Summit 2024 is the eCommerce event in the Balkans that promises to change your business. It will take place at Arena Sofia on the 4th and 5th of April 2024. The organizer of the event, Nikola Ilchev, has a vast experience in organizing, hosting and visiting similar formats, so we are sure that he has prepared an impressive event for his guests in Bulgaria.

Along with the keynote presentations during the conference from over 30 speakers, the huge expo area with over 150 companies from all over the Balkan region and beyond, Balkan eCommerce Summit 2024 will also provide visitors with the opportunity to be part of smaller vents that will happen alongside the main event over two days, namely 6 business exchange sessions that you don’t need to sign up for additionally, but simply decide and join in when the topics are important for your business.

Here are details about some of the sessions:

  1. „Becoming a TikTok Web Ads PRO” with presenter Umar Farooq:Umar Farooq will provide his knowledge and strategies for successfully using TikTok Web Ads, discovering opportunities to advertise and grow your business through this social network.
  2. „Thriving Through Change: Empowering Your Organization’s Future” with leader Nektarios Zisis: Nektarios Zisis will present strategies for successfully dealing with changes and strengthening the future of organizations.
  3. „Building Resilience for Business Professionals” – Aneta Natova: Aneta Natova will reveal key principles for building resilience in business, guiding participants towards successfully overcoming challenges.
  4. „The Omnichannel Future of Digital Commerce” – George Markatatos: George Markatatos will explore the future of digital commerce, focusing on an extensive and coordinated strategy for serving customers across various channels.


Additional Business Exchange sessions will be announced in the coming days. Registered attendees will have exclusive access to a mobile application, allowing them to find out more about every guest, their expertise, and company, as well as schedule online meetings with them. This application will be active two weeks before the event and for an extended period afterwards.

The Balkan eCommerce Summit 2024 will be the most significant event in the region for e-commerce and digital marketing this year. You should be part of it to brigng your business to the next level:

Detaliile evenimentului


4-5 April 2024


Arena Sofia


The event that gathers eCommerce businesses and industry leaders from 15+ countries from the Balkans and Central Europe.