Sofia, 28.11.2025

Balkan eCommerce Summit has officially opened Early Bird ticket sales, offering the best price of the year for a limited number of spots. Alongside this, the Summit revealed its first speakers, with more news, partners, and program updates to be announced over the coming days.

“Your Next Market isn’t just a theme, it’s a roadmap,” said Nikola Ilchev, Founder of the Balkan eCommerce Summit. “Wе bring the markets together in order to help businesses do frictionless cross-border commerce and be profitable in the process!”

The first speakers announced

Jesper Toubøl, Vice President Operations at the LEGO Group, will unveil how the brand connects physical experience and online engagement. Drawing on his work establishing engineering centers across three continents, reinventing packaging at scale, and guiding product lines from DUPLO and City to Technic and Star Wars, he will illustrate how R&D, automation, and logistics innovation translate into trust that scales across markets.



Joining the lineup:

Andi Jarvis, host of the Strategy Sessions podcast featuring guests like Seth Godin, Rory Sutherland, and April Dunford. He is coming to Sofia to take audiences “back to the future,” showing what marketing history really teaches about next-generation growth.

Barbara Slade Jagodić, Croatia’s leading SEO & branding expert with 25 years in digital and a top LinkedIn business voice. She will break down Search Everywhere Optimization: how to be found not only on Google but across social platforms and AI engines like ChatGPT.



Lenard Adanov, Systems strategist and Notion Brand Ambassador known for replacing tool sprawl with unified operating systems for SMEs. At the Summit, he will show how Notion + AI can retire scattered spreadsheets and help eCommerce teams grow efficiently.

Harri Olavinsilta, Strategist, creative director, and international keynote speaker with 20+ years’ experience, working with brands such as IKEA, Audi, and UNICEF and speaking on stages from GITEX Africa to Digital Marketing Europe. He will reveal how to turn data into brand desire, balancing automation with emotion to create standout content in an AI-driven world.

Event experience

Across two days, attendees will enjoy:

  • 4 stages with 60+ international speakers
  • One-to-One Meeting zone 
  • Expanded expo featuring leading companies and new-market opportunities
  • Networking app, all-day refreshments, Chill Out zone & VIP areas
  • The signature Balkan Party, turning connections into long-term collaborations

Tickets

Early Bird tickets are now available at the lowest price for 2026, with only 100 seats per category:

  • Regular
  • Regular + Balkan Party
  • VIP

Availability is limited. For current pricing and details, visit balkanecommerce.com.

About Balkan eCommerce Summit

Balkan eCommerce Summit is the leading regional forum for digital commerce in the Balkans and Eastern Europe. It connects markets, companies, and ideas, helping businesses find their next market through actionable content, curated matchmaking, and high-trust networking. More than an event, it fosters relationships that endure beyond the stage, unlocking new markets, ideas, and opportunities. 

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