On 29-30 of April, the Balkan eCommerce Summit 2025, one of the leading ecommerce and digital marketing events in the Balkans, brings together industry experts, entrepreneurs, and leaders for two days of high-impact discussions, cutting-edge insights, and unparalleled networking opportunities.

With over 160 companies spanning from ecommerce to marketing and payment solutions, SaaS, logistics, and more, the summit is set to be a hub for forming strategic partnerships and discovering the latest trends shaping the digital commerce landscape.

The agenda for day 1 is already packed with dynamic sessions led by expert speakers who will share transformative strategies, real-world case studies, and perspectives on the future of eCommerce.

What exactly are these trendy eCommerce & digital marketing topics that we will hear about in Sofia?



🔥 AI & Digital Transformation: The Next Big Shift

Experts will explore how artificial intelligence is reshaping eCommerce and digital marketing.

Gennadiy Vorobyov, co-founder of Netpeak Bulgaria will discuss the journey „From Digital to AI Transformation,”

Marina Markova, will cover the „Ethical approach to AI and intellectual property / Shutterstock.”



Max Sinclair, founder of Ecomtent will delve into „Generative Engine Optimization” and its impact on search performance.

🚀 Ecommerce Growth & Strategy: Scaling Beyond Borders

For those looking to expand their online businesses, Lidiya Stoycheva, CEO of BioPharma will reveal „Beauty Brand Creation, Reinvented: A Game Changer for Entrepreneurs.”

David Cikanek will share key insights on „Selling on Amazon,”

Maciej Ciarkowski will highlight why „CEE marketplaces are the core of European e-commerce.”

Marina Kostkova, business development manager at VIVnetworks.com will present “How to increase conversions and gain new customers on your e-shop. Affiliate can help”.

Nikolay Kochmalarski and Tanya Stoyanova, representatives of DS Smith, will present together on the topic „Are you ready to stand out as an INNOVATOR?”. They will explore the importance of innovation in packaging, sustainable solutions, and how these advancements contribute to business growth and customer experience.

Will Laurenson, founder of Customers Who Click, will present the topic „Clicks to Conversions: The Science of Ecom Growth”

🎯 Marketing & Branding: Elevate Your Brand Game

With competition intensifying, marketing has never been more crucial.

Paweł Panawa, solution manager at META will analyze „Measuring the True Impact of digital strategy: The power of Meta & Search.”

Georgi Gavazovand Atanas Atanasov, from  „The Other Half„ will show how to “Unleash the true potential of your brand and improve customer profitability, retention and sales efficiency”.

Silvi Nuñez, CEO of Optimational, will present the topic “6 Steps to Making Your eCommerce Multilingual and Expanding Your Reach”, where she will unveil key strategies for language localization and global eCommerce expansion.

💳 Payments & Logistics: The Backbone of eCommerce

Global payments and logistics are evolving rapidly.

Vichren Bisset and Michal Jedlicka from EuShipments will highlight how „Breaking borders: Fulfillment and Cash-on-delivery as game-changers for European eCommerce”.

Adin Mulaahmetovic, managing director  PowerCommerce will tackle challenges in „Navigating Payment Gateways and Shopify in the Balkans: Overcoming Great Market Challenges”.

Marijus Planciunas, CEO of Paysera, will present the topic “Two speeds of open banking in Europe: Why did the Baltics embrace it?”, where he will analyze the differences in open banking adoption across European regions

⚖️ Regulations & Legal Aspects: Staying Ahead of Compliance

E-commerce businesses must navigate legal challenges effectively. Zornitsa Dimitrova, managing partner at Zipit Legal will lead a session on „Trading in the EU? Mind your IP – Stay Competitive!” offering crucial insights into protecting digital assets.

📱 Tech & Mobile Innovation: The Future of Shopping

Mobile commerce is taking center stage, and Dimitar Dimitrov, partneр at Stenik will showcase “Douglas.bg app – mobile excellence in 2024 and beyond”.

Stefan Chiriacescu, CEO of eCommerce Today, will present the topic “The Ultimate Workshop on Email Flows: Build, Launch, and Win BIG.”, where he will provide a hands-on guide to creating and optimizing successful email marketing campaigns.

🚀 Get ready for an intense first day filled with strategies, partnerships, and practical solutions! On the second day, you’ll see world-renowned figures live, who will personally help you enhance your online business strategies.

Networking is at the heart of the Balkan eCommerce Summit 2025, where participants can engage with leading industry minds, discuss ideas, and forge new business connections. In specially designated zones, attendees will have the opportunity to meet potential partners and clients, while a dedicated mobile application—active throughout both days of the event—will allow them to easily arrange and schedule meetings, making networking more efficient and productive than ever before.

🔗 Learn more about the event and secure your spot at balkanecommerce.com.

Sustin Portal Management si antreprenoriatul romanesc