Your Next Market: Balkan eCommerce Summit 2026 connects businesses from across Eastern Europe

Sofia becomes the center of ecommerce on April 28–29, 2026, with record networking opportunities and a next-generation business experience.

After the success in 2025, when the event brought together participants from 23 countries and set new standards for regional business events, the Balkan eCommerce Summit officially announced the key highlights for its most ambitious edition to date. The leading ecommerce event in the region will take place on April 28–29, 2026, at Sofia Inter Expo Center. The forum was presented by its founder, Nikola Ilchev, on October 28 during a special launching event. He unveiled the vision behind the 2026 edition, the new expanded space at Inter Expo Center, and the key improvements following the previous edition.

The 2026 campaign kicked off with an opening session featuring guest speaker Daniel Turbatu, Country Manager of Paysera Romania, who shared his perspective on why companies support and participate in the summit.

“Your Next Market” — the theme of BES 2026.

With the theme “Your Next Market,” Balkan eCommerce Summit 2026 puts the focus on business expansion and discovering new opportunities in the region: Bulgaria, Romania, Greece, Hungary, Croatia, and all of Eastern Europe. “We bring markets together to help businesses conduct frictionless commerce and be profitable in the process. Whether you want to join as attendee, sponsor, or exhibitor — Balkan eCommerce Summit 2026 will provide the platform for real growth,” revealed the event’s core mission Nikola Ilchev.

New venue, new opportunities.

Balkan eCommerce Summit 2026 will be held at a new, significantly larger venue at Sofia Inter Expo Center, which will enable an expanded next-generation business experience. Visitors will have access to four specialized stages with diverse content, as well as to a dedicated podcast hall for live sessions. The event will attract 60+ world-class experts and international speakers who will share the latest trends and strategies in ecommerce and beyond. Special attention will be paid to the One-to-One Meeting Zone, where more than 1,500 business meetings will be held — an excellent opportunity for networking and starting new partnerships. The program includes interactive panels that will help participants apply what they learn. The traditional Balkan Party will put the finishing touch on the event, proving that business and fun create the strongest connections.

A must-attend event for professionals.

Balkan eCommerce Summit 2026 is designed for a wide range of professionals in ecommerce, marketing, logistics, and technology. Online retailers and entrepreneurs will find inspiration and practical solutions for growing their companies. Marketing managers and technology providers will gain access to the newest tools and strategies for success in a digital environment. Investors and business leaders will have the opportunity to expand their networks in the region. Representatives of chambers and business organizations are also welcome, as they play a key role in developing the regional economy and shaping policies in ecommerce and digital business.

Ticket sales for Balkan eCommerce Summit 2026 start on November 28, 2025.

Balkan eCommerce Summit 2026 is the place where new ideas and opportunities are born, international partnerships begin, and the future of online trade in the region is shaped. All leading ecommerce companies from the Balkans and Eastern Europe meet in Sofia to save participants time, resources, and travel, and to provide direct access to contacts, knowledge, and new business opportunities.