Sofia is poised to become the ecommerce hub for the entire Balkan region. On April 29 and 30, an impressive event will be held at Arena Sofia. It will bring together leading marketing and logistics companies, payment services, banks, FinTech sector leaders, and developers of SaaS and AI solutions. Over two days, more than 200 companies will showcase their services and seek opportunities for long-term partnerships, transforming Sofia into the hottest spot for shared growth in e-commerce. Focused on uniting leading businesses from across the Balkan region, Balkan eCommerce Summit 2025 is preparing for its biggest and most impressive edition yet. The expected over 4,000 visitors will make it one of the most significant events of 2025, with guests arriving from more than 20 countries, including the United States and India.

Balkan eCommerce Summit is not just an event, it offers an incomparable experience for all entrepreneurs and ecommerce professionals” said Nikola Ilchev, founder of Balkan eCommerce Summit and eCommerce Academy.

What to Expect During the Two Days of Balkan eCommerce Summit 2025?

On 04.29.2025, an impressive expo is planned, where over 200 companies will present their products, services, and technological solutions. This is the place where you will discover the latest ecommerce trends and your next potential partners.

  • The event has prepared four separate stages where leading experts and professionals from Bulgaria and abroad will deliver inspiring presentations. They will focus on current trends, practical guidelines, and proven business models applicable in the ecommerce sphere.
  • In specially designated zones, each participant will have the opportunity to discuss ideas and projects with potential partners and clients. Thanks to a special mobile application, active during both days of the event, making new business contacts will be easier and more effective than ever.
  • At the end of the first day, visitors can immerse themselves in the atmosphere of a unique Balkan party with live music. This will be an excellent moment to solidify the connections made during the day, communicate informally with new potential partners, and celebrate the success of ecommerce in the Balkans.

On the second day of Balkan eCommerce Summit 2025, the focus will be on the exclusive participation of world-class ecommerce lecturers.



  • Jeff Hoffman – globally recognized entrepreneur, co-founder of Booking.com and chairman of the Global Entrepreneurship Network board.
  • Pascal Brochier – former CEO of Electronic Arts and manager of several leading ecommerce companies, including Gillette and Vivendi Universal Games; current business consultant.
  • Ahmed Hassan – led digitalization projects at Colgate and Palmolive, currently a partner at CEO Coaching International and MS Consulting, where he advises entrepreneurs and business leaders on achieving successful results.
  • David Henzel  – serial entrepreneur, founder of multiple successful companies, including UpCoach and Managing Happiness, which support business owners in their professional and personal growth.
  • Martin Greif – business consultant and founder of SiteTuners.com, a company specializing in website optimization and unlocking full business potential in online environments.

To meet these exceptional individuals is truly a rare opportunity. Hearing them live promises to make the event an invaluable source of knowledge and inspiration.

Professionals serving as ambassadors of Balkan eCommerce Summit 2025 also play a special role. They are experts in ecommerce, SaaS, CRO, logistics services, and marketing from all corners of the Balkans who see the value of connecting with other local businesses and support our vision for #ConnectingBalkans.

Here’s what one of them, Marcel Maisan, President of Hrvatska eCommerce Association, shared: „I find Balkan eCommerce Summit to be one of the best European events for ecommerce professionals, as it brings together leading thinkers and professionals from across the region, facilitating discussions that can lead to practical solutions and strategies for overcoming common challenges.”



Two days, over 4,000 guests from more than 20 countries, a large-scale expo, and endless opportunities for new partnerships – this awaits you at Balkan eCommerce Summit 2025.

Early bird ticket sales are already open! Until January 30, 2025, you can purchase a standard ticket at a preferential price of 49€, and the full Full Experience package, valid for both days, at 109€. After this date, their value will increase to 79€ and 149€ respectively. Don’t miss the opportunity to secure your participation right now!