The Balkan ecommerce landscape is experiencing an unparalleled surge in growth, with countries like Bulgaria, Greece, Romania, and Hungary leading the charge. According to data from Statista.com Bulgaria stands out with an impressive 19% growth rate, making it one of the fastest-growing markets in Europe. Romania follows closely with a strong 15% growth rate, while Hungary and Greece show stable progress at 11% and 9%, respectively. These nations not only demonstrate remarkable resilience but also present opportunities for regional and cross-border partnerships to flourish.

How Are Balkan Customers Shopping?

According to EUROSTAT, the eCommerce habits of key Balkan markets reveal fascinating insights, highlighting both strong domestic preferences and emerging cross-border opportunities:

  • Bulgaria – 95% of purchases are from domestic sellers, with 27% engaging with EU platforms and 13% exploring global marketplaces.
  • Romania – 96% of online shoppers buy nationally, with 19% purchasing from EU platforms and only 7% from global sellers.
  • Greece – 86% of transactions remain within the country, while 28% of consumers engage with EU-based sellers.
  • Hungary – With 42% of online purchases coming from EU sellers, Hungary leads the region in cross-border eCommerce integration. 

Collaboration Unlocking New Horizons

As the Balkan eCommerce ecosystem continues to expand, the importance of fostering cross-border partnerships cannot be overstated. Collaboration between businesses, governments, and thought leaders is essential to unlocking the region’s full potential. The Balkan eCommerce Summit 2025 serves as a cornerstone for these efforts, providing a platform for dialogue, new partnerships, and growth. Partnerships with organizations like PRORA, led by Silviu Nicolescu, and MyBizRo exemplify how agile consultancy and cutting-edge solutions can elevate local businesses onto international stages. Romania’s inclusion of thought leaders such as Cristian Pelivan further strengthens its pivotal role in the Balkan eCommerce ecosystem.

Why Visit The  Balkan eCommerce Summit 2025

The Balkan eCommerce Summit’s vibrant program promises to inspire and connect eCommerce leaders across the region. Founded by Nikola Ilchev this event embraces businesses from all around the Balkan region to combine their efforts into growing theit businesses internationally. With Bulgaria and Romania finally becoming part of the Schengen Area, selling cross-border has never been easier, so fasten your seatbelts and prepare yourself and your business for a transformative journey into new markets, expanded opportunities, and increased collaboration across the region. 



What’s in For 2025?

On April 29, 2025, the Summit will kick off with an expo featuring over 200 companies showcasing their products, services, and technological solutions from industries like payment services, banks, FinTech industry leaders, along with SaaS and AI solutions. Attendees will discover the latest eCommerce trends and connect with future partners.

The event will host four stages of inspiring presentations from leading experts and speakers from Bulgaria and abroad, covering trends, practical advice, and successful business models to empower Balkan businesses.

Throughout both days, dedicated networking spaces will facilitate discussions with potential partners and clients, supported by a mobile app to ensure seamless collaboration.



Day 1 concludes with an unforgettable Balkan party featuring live music, offering a relaxed atmosphere to strengthen connections and celebrate the region’s eCommerce success.

On Day 2, attendees will gain exclusive insights from world-renowned eCommerce speakers, including:

  • Jeff Hoffman: Internationally recognized entrepreneur, Booking.com co-founder, and Global Entrepreneurship Network board chairman.
  • Pascal Brochier: Former Electronic Arts CEO, with management experience at Gillette and Vivendi Universal Games, now a business consultant.
  • Ahmed Hassan: Former Colgate-Palmolive manager who led their pet product digitalization. Currently partners at CEO Coaching International and MS Consulting, guiding entrepreneurs and leaders.
  • David Henzel: Serial entrepreneur and founder of multiple successful companies, including current projects UpCoach and Managing Happiness, focused on business owners’ professional and personal development.
  • Martin Greif: Business consultant and founder of SiteTuners.com, helping businesses optimize their websites and achieve their full potential.

Meeting these renowned speakers will be an unparalleled opportunity, as figures of their caliber rarely appear at Balkan events. This ensures the Summit will leave attendees with actionable insights and inspiration to drive their businesses forward.

The Future is Here—Be Part of It

The Balkan eCommerce Summit 2025 is not just an event—it’s a movement to shape the future of digital commerce. Whether you’re an entrepreneur, a seasoned professional, or an eCommerce enthusiast, this summit offers a unique opportunity to be part of a transformative journey.

📅 Tickets are now available. Secure your spot today and connect with visionaries driving the digital commerce revolution. Let’s build stronger partnerships, foster innovation, and unlock the true potential of the Balkan eCommerce ecosystem.

Sustin Portal Management si antreprenoriatul romanesc