Under the dynamic vision of Nikola Ilchev, the Balkan еCommerce Summit 2025 has become the ultimate event for digital commerce in the region. This annual summit isn’t just a gathering—it’s a launchpad for innovation, cross-border collaborations, and groundbreaking opportunities in the Balkans’ ecommerce ecosystem.

Romania: A Rising Star in eCommerce

Romania is shining brightly on the ecommerce map, with its market projected to hit a jaw-dropping $9.84 billion in revenue by 2029—a 70.81% surge from 2024! The growth is powered by a mix of tech innovation and rising consumer demand. Interestingly, while mobile shopping is on the rise, 62.1% of Romanian shoppers still favor desktops and laptops, making Romania a unique blend of old-school and modern online habits.

As Romania’s ecommerce penetration is forecasted to grow to 46.12% by 2029, opportunities abound. Yet, challenges like streamlining delivery and refining return policies hold the key to sustainable growth and enhanced customer satisfaction.

Building Stronger Partnerships for Success

The Balkan eCommerce Summit 2025 thrives on partnerships, and Romania plays a pivotal role. PRORA, led by the innovative Silviu Nicolescu, serves as a key partner. Known for its cutting-edge digital solutions, PRORA is instrumental in amplifying the summit’s presence and impact within Romania.



On another front, MyBizRo brings agile consultancy expertise, helping local Romanian businesses shine on regional and international stages. The inclusion of thought leaders like Cristian Pelivan, Executive Director of the Romanian Association of Online Stores (ARMO), in the 2024 edition has only strengthened Romania’s role as a driving force in the Balkan ecommerce ecosystem.

Visionary Leaders Setting the Stage for the Future

The Balkan eCommerce Summit 2025 boasts a star-studded lineup of ambassadors—trailblazers blending local expertise with global ambitions. Industry titans like Octavian Dumitrescu, Irina Zamfir, and Ciprian Cazacu return with invaluable insights, while new faces such as Dorin Boerescu, Mihnea Stere, and Ionuț Radu Munteanu promise fresh perspectives.

This combination of seasoned professionals and innovative thinkers ensures a rich exchange of ideas, making the summit a breeding ground for bold, actionable strategies. In 2024, for example, Cornel Morcov delivered a data-driven exploration of Romania’s market trends, leaving attendees armed with insights to fuel real growth.



Summing it up, Nikola Ilchev emphasizes:
“The Balkan eCommerce Summit 2025 isn’t just an event; it’s a movement to unify markets, spark collaborations, and drive digital commerce forward.”

What’s New for 2025?

This year’s summit raises the bar with hands-on workshops, interactive discussions, and thought-provoking sessions on AI-driven ecommerce and cross-border opportunities. Expect to see returning partners like Orbit, Lastmily, Cyclopt, Geniki, and Codehub, bringing a wealth of knowledge and innovation to the table.

The Future is Here—Be Part of It

The Balkan eCommerce Summit 2025 is your ticket to the future of ecommerce. Whether you’re an entrepreneur, a digital innovator, or an established business looking to grow, this summit offers the perfect platform to connect, collaborate, and create.

Join a community of visionaries and thought leaders shaping the ecommerce landscape, all guided by Nikola Ilchev’s bold and visionary leadership.

📅 Tickets are now available—secure your spot today and lead the ecommerce transformation!

Sustin Portal Management si antreprenoriatul romanesc